The Burberry September 2017 runway show wasn't just a presentation of clothes; it was a statement. A culmination of creative direction under Christopher Bailey's final tenure, the collection offered a potent blend of the brand's heritage with a distinctly contemporary vision. It remains a significant moment in Burberry's history and continues to influence fashion trends even today. This retrospective will delve into the various facets of that iconic show, exploring the collection itself, the styling, the models, and the enduring legacy it left behind.
Burberry Runway Collection: The 2017 collection was a tapestry woven from seemingly disparate threads, yet unified by a consistent narrative. Bailey, in his farewell collection, seemed to be revisiting and reimagining the core elements of the Burberry identity. The iconic trench coat, naturally, held a central position, but it was reinterpreted in unexpected ways – from oversized and deconstructed versions to sleek, modern iterations in vibrant colours. This playful subversion of tradition was a hallmark of the show. Beyond the trench, the collection showcased a wide range of pieces, reflecting a diverse range of styles and moods. Romantic Victorian-inspired blouses and dresses coexisted with sharp, tailored suits and edgy, deconstructed pieces, creating a multifaceted look that resonated with a broad audience. The use of colour was equally bold and varied. Muted earth tones were juxtaposed with bright pops of colour, creating a visual dynamism that kept the show engaging from beginning to end. The overall aesthetic felt both timeless and utterly contemporary, a testament to Bailey's mastery of balancing heritage with innovation.
Burberry Runway Fashion: The styling of the 2017 Burberry show was crucial in communicating the collection's multifaceted nature. The clothes were not simply presented; they were styled to tell a story. The layering of textures and fabrics was particularly noteworthy. Sheer fabrics were layered over heavier knits, delicate lace was paired with rugged leather, and the overall effect was one of effortless, yet considered, chic. The accessories played a significant role as well. The iconic Burberry check was reimagined in various forms, from scarves and bags to shoes and belts, providing a cohesive thread throughout the diverse range of outfits. The makeup and hair styling also contributed to the overall aesthetic, with a focus on natural beauty and understated elegance. The models' hair was often styled in loose, wavy textures, and the makeup was minimal, emphasizing the natural beauty of the models. This understated approach allowed the clothes to take center stage, showcasing their inherent beauty and quality. The overall effect was one of relaxed sophistication, a style that continues to inspire contemporary fashion trends.
Burberry Photoshoot: While the runway show itself was a spectacle, the subsequent photoshoots further cemented the collection's impact. The campaigns, shot by renowned photographers, captured the essence of the collection with striking imagery. The photographs often emphasized the versatility of the clothing, showcasing how individual pieces could be styled in various ways to create different looks. These photoshoots extended the reach of the collection beyond the runway, allowing a wider audience to appreciate the detail and craftsmanship involved in each piece. The careful selection of locations and backdrops further enhanced the narrative, often utilizing natural settings to highlight the timeless quality of the garments. The overall aesthetic of the photoshoots was consistent with the runway show, maintaining the balance between classic Burberry style and contemporary innovation. The images were not just advertisements; they were works of art in themselves, capturing the mood and spirit of the collection in a visually compelling way.
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